ABC’s Music Lounge

During the design of this I decided to pitch an idea that everyone has been talking about at the company, but there was no forward movement towards.  I developed a responsive + parallax site which came across with great feedback from Music Lounge, the creative director at abc and the SVP of as well.  Built off of a 960 grid system I also solved one of the biggest challenges facing dual navigation.  I made a few adjustments to the navigation up to free up valuable design space that was often referred to as dead space for the show’s logo and tune-in.  These ideas have now been put into the roadmap through all of the and has inspired the new homepage redesign which will be launching with the brand refresh this year.

Related Entries
© Copyright - Ian Kemp